book review: market yourself
Market Yourself: A Marketing System for Smart and Creative Business
by Tara Swiger
164 pages, 34 worksheets
Networking is not easy. For many of us, hearing the words “you just have to market yourself”, make us sprint for the shower and soap. We feel like are screaming “look at all I do” and that makes us feel dirty and icky. In this approachable book, Tara Swiger has developed an amazing resource that will help you learn how to market your small business in a comfortable way.
With over 34 worksheets and other helpful tips (such as hints for writing your bio) she helps you to refine your message and use the right tools (both online and off) to bring it to your Right People.
While she has written this guide with an eye to those with crafts businesses